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Common Zibi
Location:
Ottawa, ON
Units:
339
The Wayland by Common
Location:
St. Petersburg, FL
Units:
481
Share NYC
Common Roosevelt
Location:
New York, NY
Units:
254

Reimagining apartments for the modern world.

Common is a residential brand and operator that designs, leases, and manages multifamily properties to appeal to today's renters. With a tech-enabled platform and a trusted consumer brand, Common creates more value for real estate owners across the world.

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What we do

Property management icon
Property management
Common’s approach to property management integrates the latest consumer technologies, including automated lease renewals and a smart ticket routing and resolution system. These improvements reduce building operating expenses and enhance data collection, resulting in management that gets smarter over time.
Marketing icon
Marketing & leasing
Common’s recognized consumer brand generates over 24,000 leads per month from social media, paid advertising, and traditional listing sites. Our strong connection to consumers accelerates leasing and achieves above-market occupancies at Common-branded buildings.
New housing icon
New housing products
Common is a pioneer in new unit typologies, such as coliving, microunits, and rentals designed to accommodate remote work. Through smart design and skilled operations of dense units, Common buildings achieve a higher rent per square foot than typical multifamily buildings.
Design icon
Design advisory
Our in-house design firm, Common Studio, has designed hundreds of non-traditional assets, including coliving and hotel-to-micro conversions. As owners encounter unique real estate opportunities, Common’s world-leading design expertise can ensure these units are optimized for marketability and durability.
ALTA by Common
Location:
Queens, NY
Units:
413

Our clients include:

Our brands

Common's brands are tailored to serve different segments of the housing market, each appealing to a spectrum of renters. All of them leverage Common's platform, technology, and in-house operations.

Noah logo
Noah is urban and suburban workforce housing, typically conventional class B/C assets. Noah brings our reliable tech-forward leasing, management, and operations to the workforce housing asset class.
Common logo
Common is city living for young professionals, typically Class-A, luxury, urban assets with mixed unit typologies including conventional, coliving, and micro units. Common is typically associated with luxury amenities, community, and a high level of attention to the tenant experience.
Mily logo
Mily is high-end living for families and experienced renters looking to live in a neighborhood-like environment. Mily helps differentiate luxury Class A urban and suburban buildings with our strong brand, design, and marketing expertise.

Where we are

Detroit, MI
Units signed
558
Dallas, TX
Units signed
55
Salt Lake City, UT
Units signed
317
Nashville, TN
Units signed
310
Winchester, VA
Units open
195
Units signed
0
Total units:
195
Phoenix, AZ
Units signed
752
Tampa, FL
Units open
481
New Orleans, LA
Units signed
218
Louisville, KY
Units signed
132
Bentonville, AR
Units signed
300
Birmingham, AL
Units signed
312
Baltimore, MD
Units open
286
Seattle, WA
Units open
473
Units signed
509
Total units:
982
San Diego, CA
Units open
150
Seattle, WA
Units open
473
Units signed
509
Total units:
982
San Francisco/Oakland/Berkeley
Units open
897
Units signed
529
Total units:
1,426
Los Angeles, CA
Units open
786
Units signed
3,549
Total units:
4,335
Chicago, IL
Units open
320
Units signed
998
Total units:
1,318
Washington DC
Units open
235
Units signed
977
Total units:
1,212
Woodbridge, VA
Units open
138
Units signed
0
Total units:
138
Virginia Beach/Suffolk/Hampton
Units open
233
Units signed
160
Total units:
393
Jersey City/Newark
Units open
112
Units signed
192
Total units:
314
New York City, NY
Units open
933
Units signed
1,112
Total units:
2,055
Boston, MA
Units open
163
Units signed
237
Total units:
419
Philadelphia, PA
Units open
133
Units signed
417
Total units:
550
Charlotte, NC
Units signed
216
US map
Units open
Units under development
37
Markets
19,743
Units

Talk to us
when:

Common can engage at any point of an asset's life cycle from ground-up sites to existing stabilized properties.
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Ready to talk?

Fill out our contact form and someone will be with you right away.
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Selecting a property manager

Whether it’s a near-term delivery or a stabilized asset, Common will respond to RFPs and submit management proposals for any type of residential asset: conventional Class A buildings, workforce housing, coliving, or microunits.    

For all asset types, Common brings its tech-enabled operating platform, which accelerates lease-up and reduces operating expenses compared to traditional property managers.
Common at

The Frank

Location:
Birmingham, AL
Units:
180

Acquiring residential assets

Our team will assist with underwriting and market analysis during the pursuit stage with the goal of managing the property when it opens.

Common maintains expansive national data on renter trends and acquisition activity, allowing us to underwrite with the most up-to-date market data.
Noah at

Yorkewood

Location:
Baltimore, MD
Units:
286

Unique unit types

Common has become the global leader in managing nontraditional multifamily assets like coliving and microunits. Any units with 3 or more bedrooms can be operated as coliving, generating NOI premiums.

If your building has large unit types that are difficult to market and lease, Common can turn those units into the most valuable units in your building.

i5 Union Market

by Common
Location:
Washington, DC
Units:
239
Common

Heritage

Location:
Harlem, NY
Units:
105

Performance improvements

The Common team will submit a proposal if an asset manager is looking to switch out property managers and improve asset performance.

With a digital brand that generates 24,000 leads a month, a centralized call center, and digitized operations, Common can improve operations and boost NOI in multiple ways.

National Landing

by Common
Location:
Arlington, VA
Units:
306

Pre-development advisory

Common provides pre-development advisory on interior architecture, amenities, market positioning, and underwriting for ground-up projects, with or without coliving units.

Common Studio is the expert and global leader in next generation residential products, having designed hundreds of projects with coliving and microunits.
Common at

The Mid

Location:
Detroit, MI
Units:
556

Hotel-to-residential conversions

Common works with owners to redesign and reposition hotels for residential use as micro-units or coliving. We collaborate with owners on amenity activation and management post-conversion.

Distressed properties create terrific opportunities for conversion into residential, a more stable asset class.
Common at

BEI

Location:
San Francisco, CA
Units:
120
Common

Gateway

Location:
Salt Lake City, UT
Units:
184

Leadership team

The Common team pairs decades of combined experience at best-in-class real estate firms with veteran experience from industry-changing tech companies. 

Executive Team
Brad Hargreaves
Chairman & Chief Creative Officer
Karlene Holloman
Chief Executive Officer
Simon Jawitz
Chief Investment Officer
Property Operations Leadership
Jennifer Flynn
Director, Property Management
Jodi Farbish
VP, Sales and Marketing
Justice Bryan
Director, Property Management
Ri Zheng
Sr. Manager, Housekeeping Operations
Real Estate Accounts Leadership
Matt Micksin
Managing Director
Design Specialists
Hayeon Shim
Managing Director, Studio
Megan Hershman
Director, Interiors

Frequently asked questions

Here are some answers to most frequent questions. If you have any more, please get in touch with us and we'll help.
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What residential asset types does Common manage?
Common manages Class A urban multifamily, suburban garden-style workforce housing, or any asset with dense units like coliving or micros.
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What is Common’s minimum deal size?
Typically 100 units, although we occasionally manage smaller assets when they are a part of a portfolio or programmatic relationship.
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What is Common’s typical deal size?
200-700 units.
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Does Common work with ground-up or existing assets?
Common works with both ground-up and existing assets. For ground-up developments, Common can get involved during the pre-development planning phase. For existing assets, Common performs due diligence on the building and structures a management agreement, in line with market standards.
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What is the composition of Common’s current portfolio?
Common’s portfolio consists of 50% coliving and 50% conventional units. Our signed pipeline is 40% coliving and 60% conventional units. Generally, coliving units are units with 3 or more bedrooms and conventional units are studios, 1 and 2 bedrooms.
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What is Common’s typical deal structure?
Management agreements, which include digital marketing and branding services, as well as full-stack property management. We also offer pre-development design services to advise on unit typologies, mixes, and amenity programming.

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